Yesterday, the WTA launched it’s largest ad campaign to date. The “Looking For A Hero?” campaign will be featured in 75 countries in the next 18 months. The first set of print and TV advertisements for this year’s YEC at Doha was unveiled in an exclusive viewing party in London.
In this single largest commitment to promote the Sony Ericsson WTA Tour players in the history of the Tour, a world-class creative team was assembled and led by WPP Group (Grey, Schematic, GCI Group) and renowned commercial director Matthieu Mantovani. The advertisements ask the question ‘Looking for a Hero?’ and bills the Tour’s players as superheroes both on and off the court. The focus of the first round of the creative is to both elevate the star power of the Tour’s athletes and to drive awareness of the Tour’s end of season Sony Ericsson Championships, in Doha, Qatar, where the top eight singles players and top four doubles teams in the world compete for one of the most prized crowns in the sport.
This is the same ad that Maria Sharapova almost skipped due to scheduling issues and blasted the WTA for threatening her with a $300,000 fine.
See the TV ads here.
June 19, 2008 at 10:57 pm
These are very cool and very sharp. The TV spots are really different too. I like it all.