World Number 9, Caroline Wozniacki, was just recently named by Adidas to be the global face of their Stella McCartney tennis line. A photoshoot for the new campaign was done last Wednesday, June 10th, and it has been confirmed that Caro will be the only player wearing this line at the US Open in September.
According to Politiken:
Stella McCartney has been directly involved in the selection of the main model for the new design, which launches across the world while at the same time, Caroline Wozniacki as the only player on the top level using it during the U.S. Open.
“It obviously feels good, that I was chosen and that Stella has also said that she would like me to represent her line. She will always have something that is new and fresh. She constantly seeks new inspiration, and I just think that she thought that I am new and on the way up and would be a good role model for the clothes, ” sounds Caroline Wozniacki’s own opinion on why she now become the subject of a worldwide campaign for the company she has been associated for several years.
“Caroline is a good tennis player, while young, open, responsive and full of good humor of court. She seems a natural choice for a design that expresses both sport and style, “ confirms an Adidas spokeswoman.
I assume Maria Kirilenko will be dropped from the Stella McCartney line and will probably be wearing her last Stella dress at Wimbledon. I love Kiri and she’s the sweetest thing ever but with her recent early exit results at most tournaments and dropping outside the Top 50, it only makes sense for Adidas and Stella McCartney to find a more solid player to represent their line.
June 14, 2009 at 1:03 pm |
[...] (via thedoublebagel) [...]
June 16, 2009 at 10:44 am |
[...] Wozniacki will be the only player to wear adidas by Stella McCartney at the 2009 US Open. (sources: The Double Bagel, photos: Ralf [...]
June 25, 2009 at 11:04 am |
[...] round match (on Centre Court!) at Wimbledon. This comes a few days after it was announced that Caro will replace Kiri as the face of the Stella McCartney brand for Adidas. How much thrashing you ask? She handed Kiri a bagel in the first set (6-0, 6-4)! Way to prove a [...]
July 13, 2009 at 4:49 pm |
[...] a month ago, news broke that Caroline Wozniacki will replace Maria Kirilenko as the face of the Stella McCartney …. Well, here’s the first photo I found of the campaign. The photoshoot took place a few days [...]